Responsive Web Design and Why Does My Site Need It?

Responsive web design (RWD) is essentially the approach to web design that ensures any page looks great at any size. At this point, RWD is not a new concept, and just about every developer has taken it on as an industry standard.

Why is Responsive web design so important?

Responsive web design has been around for about 6 years but many companies still have not updated their websites to respond to the market. This means your clients have a very real problem that you need to fix. Consider it low hanging fruit that can be your foot in the door to getting that next big contract.

With the increasing number of mobile devices, the need for RWD is apparent, not only for the end user, but for the developer. The high demand for customization means that one must anticipate the needs of a given user, and therefore must anticipate the device in which he consumes his media. To create multiple websites for multiple devices is seemingly impossible, if not improbable. Creating a responsive design saves you time and money on the deliverable.

How Do You Do It?

Responsive web design works on a fluid grid. Which means that all the elements on the page are not sized by pixels, but rather by what size they should be in relation to every other element on the page.

These fluid grids are flexible layouts where images can be adjusted to size and won’t break the layout.

Other considerations when creating a responsive design are touch screens, download speed, and image quality, so keep this in mind when designing buttons or graphics for a smaller screen.

Twitter Bootstrap is one of the industry standard responsive frameworks, due to its ease of use and flexibility.


All of our sites use responsive web design to bring the truest experience to all users regardless of what device they are viewing the site from. This helps get your content out to the largest audience possible.